There’s not much I won’t buy online. From clothes, shoes, bags, jewellery, homeware, furniture, you name it. I don’t have the same anxiety about ‘seeing it’ in real life that others have, until it comes to beauty products. Foundations, lipsticks, even eye shadow palettes cause me so much stress when I need to buy them online. Pre-2020 this wasn’t an issue, my second home is a shopping centre and wandering around Boots or Superdrug with 7 swatches on my hand was a normal Saturday. Then the shops closed, and the shops that stayed open removed all their testers, so there was no merit in going to a shop to buy make-up. I started looking online and found a few tricks to make buying beauty online a little bit easier.
Run out of your foundation, want to try something new but have spent hours agonising over Goggle images trying to find swatches? Sites such as Findation or Match My Make-Up provide a matching service. Put the details in of a foundation type, and shade, that matches you well and let it do the rest. This was a lifesaver when I wanted to buy a new Charlotte Tilbury foundation during lockdown but I didn’t know my shade.
Think TripAdvisor but for products. There’s not much, beauty or not, that aren’t on Influenster. Detailed reviews with user photos, the ability to ask questions, as well as it’s own awards, Influenster will make sure you have all the information before checking out. I use this all the time and I contribute reviews as well as reading them. It is American based so not all UK brands are on there but I would say the vast majority will be. Influenster also has VoxBoxes where contributors can receive a VoxBox in exchange for reviews, there’s different campaigns for brands and you get a tailored selection of products or the full release. If you like to review products of all kinds, and you’re not on Influenster, I would recommend you sign up.
My favourite types of beauty posts to read are product empties, favourites, or new in beauty. I find it so helpful to see what other bloggers enjoy using and would recommend and find it re-assuring if I’m buying a product I’ve never tried, or seen before. Some of my favourite beauty buys have been discovered via blog posts. If you’re a beauty blogger, or enjoy beauty blogs, please leave your links in the comments below so other people can check out your beauty recommendations.
Read the Product Description
This sounds basic but I think the majority of people, myself included, have been caught buying products because of how they look, the name or because they’re heard other people talking about them but don’t actually know what the product is supposed to do. It’s so important to read the full product description and
Do You Know What You’re Looking For?
Understanding your skin is difficult. Everyone’s skin is unique to them and your skin type not only changes with so many factors, it can be difficult to understand in the first place. With brands throwing so many claims around about what products do, you need to wade through a lot of noise to get to what the product is, what it should do and more importantly, will it work for you. While we all have the luxury of time, if you haven’t already, I’d recommend putting some time in to research all things skin. You’ll be able to make more informed choices, reduce the time spent scratching your head and build a skincare/make-up routine that works for you. If you’re not sure where to start, I’d recommend Skincare by Caroline Hirons. The book is fantastic, it explains everything you need to know and gives some product recommendations.
I hope this post as been helpful and has given you a couple of ideas when buying beauty and skincare online. If you have any other tips, I’d love to know so please leave them in the comments below.