Jo Malone is famous for is distinctive scents and luxury products. Made up of 146 scents (and counting), the English brand owned by Estee Lauder since 1999, sells its signature scents through colognes, home, bath & body, evoking memories, emotion and a lasting impression like no other. I couldn’t tell you many high-street fragrances hot on the market right now, but I can pick out Honeysuckle and Davana from a mile away, and I’m no exception. The brand has commanded loyalty and spending power that few other brands could dream of, or touch.
If you’re new to Jo Malone, it can be slightly intimidating as to where to start. Each store has rows of iconic, identical bar the name bottles neatly lined up down the centre so it can be overwhelming. The fragrances can be split into the following categories: Citrus, Fruity, Floral, Light Floral, Spicy and Woody. I would recommend a floral or light floral for someone buying their first cologne, in particular Wild Bluebell or Peony & Blush Suede, you can’t go wrong with either of them.
I’ve tried a fair few products and have made a note of my favourites below, if you’re looking for some inspiration.
English Pear & Freesia (Fruity)
This is one of my favourite spring scents. It’s a popular scent for other products such as hand wash, body lotion so you can build a full collection.
Nectarine Blossom & Honey ( Fruity)
It’s fruity, sweet and comforting at the same time.
Peony & Blush Suede (Floral)
My first ever JM scent and as such, will have a special place in my heart. It’s very distinctive yet subtle at the same time.
Honeysuckle & Davanna (Floral)
My signature scent, I get the most compliments when I wear this scent.
Orange Blossom (Floral)
Said to be Kate Middleton’s wedding scent.
Wild Bluebell (Light Floral)
I have the cologne and hair mist in this fragrance and they smell amazing. Sometimes I layer this with Lavender and Silverbirch for something truly personal to me.
Red Roses (Light Floral)
This is strong for a light floral scent and it’s not for everyone, but rose is one of my favourite scents.
Wood Sage & Sea Salt (Woody)
Who knew salt could smell so good? It’s gentle, not to overpowering and reminds me of being by the sea.
Lavender and Silverbirch (Floral)
Fruity, woody and floral. The lavender collection was a limited edition release this time last year and get the image of lavender pillow sprays out of your head, this is to DIE for.
If you’re not sure where to start, or if you want to treat yourself to a new fragrance and would like a hand, Jo Malone offer a scent finder on their website which you can access by clicking here. I’ve used this a few times and always been impressed with the outcomes, even if it’s been a cologne I’ve never smelled before, I’ve always loved it.
If you’re not in the market for a new cologne, why not treat yourself to one of their iconic candles? From the bow on top, to the complimentary matches, the candles are as elegant and luxurious as they come. Indulgent, yes, but a thirty minute burn will keep your room scented all evening.